About Ditto

What we do

Ditto is an AI-powered fashion discovery platform. Upload an outfit photo from anywhere — Instagram, Pinterest, your camera roll — and our computer vision pipeline identifies every clothing item, then surfaces matched products from our retailer network at multiple price points.

We're not another shopping app. We're a discovery engine, built around three principles: real AI (not keyword search), tiered pricing (every budget represented), and creator-first economics (90% commission split for our Founding 50 creators).

How the platform works

• Vision detection — Anthropic Claude Sonnet 4.6, the same model used by enterprise developer tools, identifies each item with bounding boxes, confidence scores, and structured tags (type, color, fit, era, occasion).
• Product matching — Live Rakuten Advertising API queries our approved merchant network for each detected item.
• Tiered dupes — Results sorted into Budget ($0–$40), Mid ($40–$120), and Premium ($120+) tiers automatically.
• Affiliate disclosures — Every shoppable link discloses the affiliate relationship per FTC 16 CFR Part 255 Endorsement Guides.
• Creator economy — Approved creators publish curated looks, earn commission split via Stripe Connect, and access analytics on what's converting.

Production stack

We believe in transparency about how we're built:

• Vision AI — Anthropic Claude Sonnet 4.6 (primary), OpenAI GPT-4o (fallback)
• Affiliate network — Rakuten Advertising (live), additional partners expanding monthly
• Infrastructure — Next.js 15, Supabase Postgres + pgvector, Bull/Redis queues, Hostinger VPS, Vercel edge
• Payments — Stripe (subscription), Stripe Connect (creator payouts)
• Content safety — AI-powered moderation on every upload (nudity, minors, violence, hate-symbols screening) before downstream processing

Trust & transparency

• Honest data. No fake user counters, no synthetic testimonials. The product page shows real Rakuten product matches.
• Privacy-first. Cookie consent honors GPC (Global Privacy Control). Analytics blocked until consent.
• Body photos. When using try-on features, explicit BIPA-compliant consent is required. Images stored 30 days, deletable on demand.
• Free forever. Core upload + product matching is free with no ads. Pro tier (~$3.99/mo annual) unlocks advanced features when launched.

Affiliate disclosure

Ditto participates in Rakuten Advertising's affiliate network. We earn commission on completed purchases made through links from this site. Commissions fund the free tier and creator payouts. We disclose this relationship per FTC requirements on every page where shoppable products appear.

Contact

Business address

Legal

• Terms of Service
• Privacy Policy
• DMCA Policy